FLINK Solutions

Reviewing New Business Submission

Reviewing New Business Submission

About the Client

A Canadian brokerage looked upon as one of the pioneers in technological advancement. Recognized as one of Canada’s paramount firms; they are considered the fastest growing brokerage in their region. They offer various types of insurance from a wide range of the best insurance carriers. Ensuring the best rates for their clients and excelling in building an example of great customer relationship that goes beyond the average car or home insurance cost. They are, also, very keen on innovation.

Introduction

The broker is generally supposed to collect specific information and required documents, which are mandatory to submit and issue a new policy. When it comes to new business submission in our client’s case, there are three entities that govern their brokers; each entity has its own set of rules. These rules are dissected as that of the firm itself, the carriers’ and lastly the governmental requirements and regulations that administer the insurance industry. For example, our client has specific data-entry rules; having two different departments approaching and signing new clients regularly, each with its own process and channel. Some carriers, on the other hand, offer a driving discount, after monitoring clients’ driving behavior. This type of surveillance is done by tracking clients via mobile data. As a result, client’s signature and approval is needed. While other companies require the knowledge of each client’s occupation, in return clients get specific discounts.

As for the insurance industry, attaining a MVR and an AutoPlus, for example, is obligatory, when it comes to automobile related policies; and in the case of home insurance, receiving a home inspection report. Brokers have to get a bundle of documents in the process. Let’s say, for instance, a client wants to buy home insurance with the best coverage, rate and endorsements. The client, then, needs to provide a detailed report with every content in their home stated, or share their bill of sale in some cases.

The brokerage’s processing team generally is responsible for tracking incomplete documentation and requirements, as well as verifying the integrity of the documents submitted for the new business requests. Moreover, they have advanced knowledge of departmental workflows for both the brokerage and the carriers.

The Challenge

A bridge of trust is built between brokers and carriers, with insurers passing over their binding authority to brokers; consequently and consecutively empowering the latter to issue policies on their behalf. However, due to the abundance in required details, sometimes the broker is left with incomplete documents. In some cases, they either forget, or the documents happen to be incorrect:
  • Henceforward, not abiding by one or some of the previously mentioned rules. This, ultimately, escalated problems between our client and carriers, which on the long run would have permanently scarred their relationship.
  • Moreover, said delays in issuing policies – in some cases affecting the premium drastically – occasionally resulted in the occurrence of negative customer experiences.
Another issue was that the client’s processing team workforce was relatively low in numbers, in comparison to the heightened volume of work they receive. This, as a result, elongates the issuing process, overwhelms the processing team especially at the end of each month, and affects the brokers’ monthly commission in some cases.

Solutions

01

A conclusion was, sequentially, brought about as an answer to our client’s concerns. Due to our shared knowledge, trust and most importantly quality, our client decided to esteem us with reviewing all their new business submission. Directly putting FLINK between them and carriers. Entrusting FLINK with the task of reviewing; and henceforth, returning anything to brokers, if it does not meet specific requirements. In doing so, said relationship would remain unaffected and unaltered, due to the hidden, added reviewer i.e. FLINK. Additionally, this decreases the errors and emissions percentage between our client and carriers.

02

At the end of each month, the processing team rushes to finish up brokers’ sales, which might have been slightly hindered, as a result of the many necessities governing the submission. Subsequently, our addition accumulatively enlarged our client’s processing team. Ultimately, keeping up with the increased amount of work, and letting our client’s brokers focus on what is more important: strengthening and maintaining an impeccable customer relationship with existing clients, while approaching new prospect clients daily.

03

The time taken for policy issuance was consequently and significantly shortened, due to FLINK’s addition. With FLINK on board, brokers were also aided in including the submitted applications in their sales targets.

Results

We had, initially, received the task in December of 2019. A few months later, the numbers were doubling; going as far as reaching a 320% increase in workload. This was due to an increase in the number of carriers being added. This, exceptionally, reflected the brokers’ mastery in their profession, now that the burden was shared with FLINK, and what they are capable of achieving once they solely focus on important matters. With a change of the whole process occurring mid 2020, FLINK still managed to keep and maintain the average handling time that was implemented in the first month of us receiving the task. With time, we were able to achieve a 62.65% improvement in our average handling time, while monthly sustaining a near 100% completion rate and quality level.

With FLINK’s help, our client’s relationship with carriers is no longer threatened, and is, in turn, fortified. Aiding our client in increasing their revenue, externally; while on the other hand, internally processing and logging their new policies, which gave them more insight to the performance of their brokers and salespeople. According to our client, “we’re really happy with how you’re doing… You’re doing a really good job, and making it possible for us to run with a smaller local team, this frees up our time here giving us more capacity to sell and service clients without adding permanent staff to our team.”